Tag: marketing

Looking back over the many events I’ve led, I recommend a focus on logistics over logos to optimize attendees’ overall brand experience.

Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.

Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.

“Even in space, there’s a double standard.”

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.

Guests can now test out VR content using Vive Zone, which offers gaming, entertainment and interactions.

"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."