Some 6.5 million people in Los Angeles remained under a critical fire threat as winds were forecast to be 20 to 40 miles an hour with gusts up to 70 mph and humidity dropping into the single digits during the day, the National Weather Service said on Wednesday.
With the situation still critical, and no definte end to the fires forecast, the Los Angeles Tourism & Convention Board remains hopeful about the future and grateful for ongoing support from the industry.
Below is a letter from Adam Burke, CEO of the Tourism & Convention Board:
To Our Valued Partners,
This past week has been heartbreaking for all of us, but the outpouring of support from across the industry has been overwhelming and gives us the strength to rise above adversity. The situation remains dynamic and evolving, and we’re keeping a close eye on everything as weather conditions and fires evolve in real-time. Our focus continues to be on the safety and well-being of residents, visitors and first responders across our community.
As you know personally, our industry has demonstrated extraordinary resiliency, consistently supporting communities in a time of need. That has been on full display over the past week, with the tourism and hospitality sectors acting swiftly to meet the needs of Angelenos and visitors, alike. From securing hotel accommodations and support for those displaced, to the restaurant community stepping up to provide meals during an urgent time of need, their efforts have been a testament to LA’s compassion and solidarity. At the heart of our community are Angelenos—our angels—who know that better days lie ahead.
We are also profoundly grateful to our customers and the events community, who remain steadfast in their commitment to Los Angeles and know that they can best support recovery efforts by keeping their meetings & events in LA. Our hotels, suppliers, and the Los Angeles Convention Center team continue to safely operate and expertly deliver your meeting needs. It has never been more important to support our City of Angels, including the 540,000 Angelenos and over 1,000 local businesses who depend on tourism for their livelihoods. What’s more, we are working to identify meaningful ways that groups can participate in volunteer opportunities on the ground in the coming weeks and months. As always, please reach out to our LA Tourism sales & services team as your dedicated resource.
Amidst the backdrop of these tragic circumstances, we must come together as a tourism community to rebuild and move forward, laying the foundation for a resilient and vibrant future. Your ongoing support and partnership truly mean the world to us.
For ongoing updates on the fires, visit discoverlosangeles.com.
