IRF Gears Up for Annual Invitational

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The Incentive Research Foundation’s 2024 IRF Invitational will take place May 28 to 31 at Baha Mar Resort in Nassau, The Bahamas.

This exclusive event provides more than 500 invited attendees with direct exposure to the industry’s preeminent voices and to the IRF’s research. On the education front, a highlight will be a keynote on “Radical Possibility” by Ben Nemtin, author of the New York Times #1 bestseller, “What Do You Want to Do Before You Die?” Other sessions will feature industry experts, IRF research, and interactive discussion groups.

Annual highlights are the IRF’s poolside trade show, known as Cabana Day, and the Live and Silent Auctions, where attendees can bid on luxury travel packages. Proceeds provide the IRF with the ability to continue producing free industry research.

The event is expecting more than 190 senior level corporate and incentive industry buyers; the buyers who attended the 2023 event represented more than $1.1 billion in annual incentive travel spend and more than $60 million in merchandise and gift card spend.

The three-night program will showcase Baha Mar’s three properties—the Rosewood, SLS and Grand Hyatt—to attendees and also include a variety of local destination experiences. Learn more here.

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