The DEI Imperative: CVBs Speak Out, Part 1

February 26, 2025

Elliott L. Ferguson, II, President and CEO, Destination DC

Destination DC President and CEO Elliott Ferguson on why DEI remains a priority.

Elliott L. Ferguson, II, president and CEO, Destination DC, is undeterred by the current political climate that denigrates DEI. “At DDC, we are committed to helping meeting and event planners integrate diversity, equity and inclusion into their events,” he told Prevue. In the following exclusive interview, he explains how DDC welcomes all and what resources it offers to meeting planners.

Prevue: Why do you continue to prioritize DEI?
Ferguson: DEI is an economic driver. Supporting diverse suppliers and embracing the cultural fabric of a destination strengthens local businesses and enhances the overall meeting experience. It’s about creating meaningful connections that benefit both the event and the community. Our goal is to ensure that attendees experience the full richness of Washington, DC. Meetings present a unique opportunity to engage with the culture of a destination, support diverse local businesses and foster a deeper understanding of the communities that drive the travel and tourism industry. Prioritizing diversity, equity and inclusion not only enriches events but also leaves a lasting social impact.”

Prevue: How does DDC promote accessibility?
Ferguson: DDC actively prioritizes accessibility through its Accessibility Sub-Committee, which provides information and training to staff and industry partners on ensuring equal or adaptable access for people with disabilities. As the number of senior and disabled visitors grows in the coming decades, adequate accessibility will be essential for sustaining tourism and travel revenue. With 20 percent of the global population living with a disability—the largest minority group in the world—DDC recognizes that accessibility benefits everyone, as all individuals will experience accessibility needs as they age.

Prevue: What DEI resources do you offer for planners?
Ferguson: DDC is committed to ensuring resources and ensuring that Washington, DC remains an inclusive destination for all visitors and event attendees. The DEI District is a key part of this effort, offering dedicated resources for diverse audiences and opportunities within the categories of Visit, Meet, Learn and Engage. To improve accessibility and reach, the program is available in nine languages and includes sections focused on sustainability and accessibility.

Prevue: Tell me about the DEI Business Fellowship program. Will it continue for 2026?
Ferguson: The DEI Business Fellowship Program was launched to support small businesses in the local travel and tourism industry owned by people of color, LGBTQ+ persons, women, persons with disabilities and their allies. [The 2025 recipients were recently announced]. It is a win-win because it fosters economic opportunity while enhancing Washington, DC’s appeal as an inclusive destination. By investing in diverse, local businesses we not only equip them with the tools to thrive in the tourism and events industry but it also ensures that visitors experience the rich culture that makes our city unique. This program strengthens our economy, supports equity in entrepreneurship and reinforces DC’s position as a welcoming place for all.