Marriott Bets On All-Inclusives

February 10, 2021

Marriott is expanding its all-inclusive portfolio through a long-term agreement with Sunwing Travel Group’s hotel division, Blue Diamond Resorts, which has an extensive portfolio of resort properties throughout the Caribbean, Central America and Mexico.

The agreement is expected to propel Marriott into the list of top 10 global all-inclusive players by adding 19 franchised resorts totaling nearly 7,000 rooms across six destinations and more than doubling the company’s presence in the all-inclusive segment to 33 properties by 2025. The majority of the properties are expected to be converted into Marriott’s Autograph Collection by mid 2021.

“We are thrilled to work with Sunwing Travel Group and expand into two new leisure destinations – St. Lucia and Antigua,” said Tony Capuano, group president, global development, design and operations services, Marriott International. “Blue Diamond’s expertise in the all-inclusive segment and high-quality resorts will help ensure that these properties serve as excellent additions to the Marriott portfolio. Today’s signing is a testament to Marriott International’s scale and loyalty platform, and we look forward to providing travelers seeking an all-inclusive experience with more choices in the Caribbean and Latin America.”

This agreement aligns the fastest growing hotel company in the Caribbean with the world’s largest hotel chain.

The Autograph Collection brand features a curated selection of some of the world’s top hotels and resorts, bolstering the award-winning Blue Diamond Resorts brand while maintaining the consistent high level of service that guests are accustomed to.

“We are thrilled to join forces with Marriott International and introduce our portfolio of world-class resorts, including Royalton and Planet Hollywood, to their Autograph Collection,” said Stephen Hunter, CEO, Sunwing Travel Group, in a statement. “Marriott’s prestigious reputation and esteemed travel program will further elevate our award-winning hotels, while supporting Marriott’s expansion into the all-inclusive category, ultimately allowing us to make even more travelers’ vacation dreams come true.”

Sunwing Travel Group will now benefit from Marriott’s worldwide distribution and partnership agreements in addition to Marriott Bonvoy, Marriott International’s loyalty program, which is comprised of over 145 million members across the globe. As part of this, Marriott Bonvoy members will be able to earn and redeem points on all-inclusive vacation experiences.

“Sunwing Travel Group’s premium, all-inclusive resorts will serve as excellent additions to the Marriott portfolio, adding two new leisure destinations—St. Lucia and Antigua—to our footprint and doubling our presence in this segment,” said Tony Capuano, group president, global development, design and operations services, Marriott International, in a statement. “We will draw on their expertise in the all-inclusive segment to bring even more choices and exceptional experiences to our Marriott Bonvoy members.”

The agreement includes the following resorts:

Mexico

Royalton Riviera Cancun Resort & Spa (Autograph Collection)

Hideaway at Royalton Riviera Cancun (Autograph Collection)

Planet Hollywood Beach Resort Cancun (Autograph Collection)

Planet Hollywood Adult Scene Cancun (Autograph Collection)

Royalton CHIC Suites Cancun Resort & Spa (Autograph Collection)

Dominican Republic

Royalton Bavaro Resort & Spa (Autograph Collection)

Royalton Splash Punta Cana Resort & Spa (Autograph Collection)

Royalton CHIC Punta Cana Resort & Spa (Autograph Collection)

Royalton Punta Cana Resort & Casino (Autograph Collection)