MPI Academy Scores With Attendees

October 31, 2024

The MPI Academy continues to grow with significant involvement and satisfaction across the industry at each of their four major events.

According to figures released at IMEX America 2024 earlier this month, attendees stated a 90 percent satisfaction in the education at EMEC, 92 percent satisfaction at WEC, 100 percent satisfaction at the Thought Leaders Summit and 99 percent satisfaction at the EVENT.

Global Meetings Industry Day was successful again for MPI, with 3,836 registrations logging a total of 283,230 minutes of education, or approximately 2.5 hours per person. Overall, the event was a success with an NPS score of 46, overall satisfaction 96 percent and relevant content 95 percent.

MPI Academy issued more than 1,000 certificates from January to September 2024. More than 300 meeting professionals have earned certificates in the new AI-Enhanced Events, showcasing the need for quality education around artificial intelligence and event technology.

Also new this year are the Event Welfare Champion certificate from Google’s The Neu Project, Golf Event Planning with partner Frisco, the Event Psychology Strategist certificate and Professional Development Coaching Cohorts with partner Visit Fort Worth—all to enhance and augment the MPI industry professional’s toolbox with relevant industry education.

Meetings 101 in Detroit

MPI, in collaboration with VisitDetroit, launched its Workforce Development program in September 2024. The initiative includes a comprehensive toolkit provided to all chapters, featuring a career exploration guide, brochure, short sheet, and PowerPoint presentation for local schools. As part of this effort, MPI introduced “Meetings 101” for secondary students, with certificates being delivered at three Detroit schools this fall. The program aims to inspire the next generation of professionals by educating students on career opportunities within the meetings and events industry.

See also MPI’s Meetings Outlook for Q3

MPI has launched two new industry association partnerships this summer, adding the Society of Government Meeting Professionals and LGBT Meeting Professionals Association to its growing list of partners.

In addition, MPI together with the International Association for Exhibitions and Events (IAEE) and the Society of Incentive Travel Excellence (SITE) has relaunched the Global MICE Collaborative, delivering the all-new certificate, MICE Fundamentals: Introduction to Conference, Exhibition & Incentive Events, for its debut delivery at IMEX America Smart Monday. The certificate offers a strategic overview of all three event types for both emerging professionals and seasoned professionals who want a better understanding of the business event ecosystem. The course will be was schedule for ITB Asia late this month, IMEX Frankfurt and America in 2025, with more dates to be announced in the coming weeks.

MPI is collaborating with the World Wildlife Fund (WWF) to address global food waste reduction strategies. In 2024, WWF conducted a study, Unveiling the Appetite for Change, which found that while many meeting professionals recognize food waste as a significant issue, actionable solutions remain limited. Together with venues and global clients, MPI and WWF are setting new global norms for reducing food waste through the DREAM initiative, which stands for Divert, Recover, Empower (and Educate), Adjust, and Measure.