The Trump Taj Mahal, which has been shuttered since last fall, will undergo an “all-encompassing” transformation this year, to become the Hard Rock Hotel and Casino Atlantic City.
Hard Rock International will spend $400 million rebranding and renovating the Hard Rock Hotel and Casino Atlantic City. The property had been owned by billionaire Carl Icahn.
The new hotel will feature two separate arenas for concerts and sporting events, seating 7,000 people. Changes will include a redesigned interior and casino, along with new food and beverage outlets. The Hard Rock Cafe Atlantic City will be centrally located within the property and offer beach access.
The hotel’s entrance will be completely reimagined with a new port cochére located on the famous Boardwalk. The lobby and guest rooms will undergo renovations, and meeting space will be updated. The crowning touch, a full-service spa, will feature relaxing and recharging treatments. In keeping with Hard Rock’s theme, the hotel will showcase rock-and-roll memorabilia, but in this case it will be hand-picked with a focus on musicians from New Jersey.
“We are excited to be part of this revitalization of Atlantic City creating thousands of jobs to help local employment,” said Jim Allen, chairman of Hard Rock International. “We are 100 percent convinced Hard Rock Hotel & Casino Atlantic City will be a success.”
The property is expected to open in the summer of 2018.
