The International Association of Exhibitions and Events (IAEE), has announced the extension and expansion of its partnership with Zenus AI, building on the success of their 2023 collaboration at Expo! Expo! IAEE’s Annual Meeting and Exhibition in Dallas.
The association will continue to leverage Zenus’ ethical facial analysis technology to exhibitors, offering valuable insights into attendee behavior and engagement.
Zenus’ technology, which emphasizes its commitment to privacy and ethical standards, will deliver metrics such as footfall, dwell time, and attendee energy data to exhibitors at the event, helping them optimize their presence and improve engagement strategies.
After the success of this partnership in 2023, IAEE has expanded the scope of impact for the 2024 event in Los Angeles, Calif. This year, every Expo! Expo! exhibitor will have the opportunity to benefit from Zenus’s AI-powered analytics. This expansion underscores IAEE’s dedication to incorporating innovative technologies that elevate the exhibitor and attendee experience.
“Continuing and expanding our partnership with IAEE demonstrates our shared vision of harnessing ethical AI to empower organizers and exhibitors with actionable insights,” said Panos Moutafis, Ph.D., Co-Founder and CEO of Zenus in a media release.
“IAEE prides itself on showcasing technology that enhances our event stakeholders’ experiences,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM in a media announcement. “Deploying Zenus AI technology allows us as organizers to measure attendee experience from a different angle and is integral in measuring success of the show.”
Expo! Expo! takes place on Dec. 16-19 2024 in Los Angeles, Calif., providing a platform for the latest innovations in the exhibition industry. Register here for the event and take advantage of the BE SMART rates ending on Oct. 23.
About IAEE and Zenus
Organizers of more than 20,000 exhibitions and buyer-seller events around the world are members of IAEE, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE aims to provide relevant, timely and innovative education to its members and the industry.
Since 2015, Zenus has offered real-time, insights into attendee engagement, capturing behavioral metrics such as audience energy scores, impressions, dwell time, and demographics. Clients include leading event organisers, experiential agencies, field marketers, and corporations.
You May Also Be Interested In…
Corporate Travel Must Embrace Tech to Be Competitive, New Report Says
5 Need-to-Know Event Marketing Trends from Amex GBT
Two IRF Studies Explore Current Use and Future Potential of AI
