Prevue asked Steve Genovesi, Sr VP of Sales for Austin CVB, for his thoughts about cultural and creative programs and events.
Q: How does Austin incorporate culture into events?
A: As the Live Music Capital of the World®, Austin has more live music venues per capita than anywhere else in the country. Groups can choose from the nearly 250 live music venues that can be used for off-site events. The Austin Convention & Visitors Bureau’s Music Office can match your group with any genre of music, setting and budget. Our “Hire an Austin Musician” program makes it easy to select from more than 2,000 artists and we’ll help you manage all the details along the way.
Q: What are some unique creative group venues?
A: Austin City Limits Live at The Moody Theater is a state-of-the-art live music and performance venue that can host up to 2,700 people and serve them in style. From intimate gatherings on the music porch to grand galas on the concert floor, treat your guests to an Austin experience they’ll remember. Groups can also plan a memorable evening sharing some of the best and freshest food in Austin with an Austin Food Trailers/Rainey Street Block Party. Your group can take over Rainey Street, one of the hottest neighborhoods, for a blowout open-air block party with 2,000 food trailers. Personalized napkins printed with a walking map and, of course, live music capture Austin’s laid-back vibe.
For a western event try the mouth-watering, slow-smoked Texas barbeque from The Salt Lick. Add a western hat contest, create a personalized hat band with help from Hatbox and learn how to line dance for an authentic Texas experience.
Q: What are some restaurants/cuisine reflective of Austin’s culture and community?
A: Austin is now a nationally recognized culinary destination, thanks in part to Austin’s own Paul Qui and his award-winning performance on Top Chef Texas. Restaurants like Uchi + Uchiko (Chef Tyson Cole, 2011 James Beard award-winner); Congress and Second Bar & Kitchen (Chef David Bull, Food Network “Iron Chef”); Franklin Barbecue (named “Best Barbeque in America” by Bon Appetit); and of course our food trailers are generating national buzz. And we’re getting ready for the second annual Austin Food and Wine Festival in April 2013.
Q: How are planners using technology during programs in a creative way?
A: The Austin Convention Center is a gigabit-rated building and ranks among the most technologically advanced convention centers in the country. The center can accommodate up to 7,000 Internet connections simultaneously, allowing attendees and exhibitors to stay wired.
Austin CVB’s interactive approach helps you engage participants before, during and after your show or event. Our social media experts can guide you through setup and execution of programs on Facebook or Twitter.
Business travelers to Austin can tap into exclusive deals on everything from dining, nightlife and golf by using their smartphones. All they have to do is download the free Mobile Austin app available for iPhone and Android through a partnership with MeNetwork to access discounts at hundreds of local businesses.