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So far, United AIrlines has committed over 7 million bonus miles to customers and matched $300,000 in donations.
While still very much in the development phase, Alaska Airlines is testing a machine at the Mineta San Jose International Airport in California that will scan the eyes and fingerprints of customers in lieu of using a boarding pass.
"The best innovations are the ones travelers don’t notice because they are so easy and effortless that they create a positive, seamless experience."