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Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Subscribers who receive welcome messages from a brand show 33 percent more long-term engagement with that company.
“Even in space, there’s a double standard.”
Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.