Tags Marketing

Tag: marketing

Dianne Devitt, Flip the Script

You’re Invited: The ROI of Personalized Invitations

Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.
neuromarketing, advertising tactics, marketing, meeting marketing, meeting tips

How to Use Neuromarketing Pre- and Post-Event

Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Carrie Fisher, independent meeting planners, marketing, independent event planners, meeting marketing

Carrie Fisher’s One-Liners Translate into Marketing Wisdom for Independent Planners

“Even in space, there’s a double standard.”
marketing, marketing taglines, event taglines, event branding, Apple, Nike, meeting marketing, meeting taglines

How to Write a Successful Tagline for Your Event

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
virtual reality, hospitality industry, marketing, technology, mobile technology, event marketing, digital marketing

3 Marketing & Technology Trends for 2017

Guests can now test out VR content using Vive Zone, which offers gaming, entertainment and interactions.
Lauren Melnick, Poppin, The Shakedown, event branding, event swag, branding, marketing

The Power of Swag: How to Successfully Incorporate Branding at Events

"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."

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