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Golf resorts around the world are showing confidence in the market by investing millions of dollars in upgrades, while others have maintained the highest levels of service during the past 18 tumultuous months. With RFPs on the rise heading into summer, there’s a new optimism among suppliers sitting on top of some truly exceptional product, at prices that will be scarce in 2011. So we as planners, while cognizant of the challenges dictated by public perception, need to promote golf networking as the savvy business forum it’s always been, with measurable ROI and the proven ability to generate attendance. Now.