Tag: Freeman

There’s a disconnect between what meeting and event organizers provide and what attendees — and exhibitors — really want. The latest Freeman Trends Report examines where the value gap comes from, and how organizers can give participants more of what they truly value.

Freeman has created Live Team, a new online networking resource designed to be a place where business meeting and events professionals can connect, share...

What will events look in the aftermath of the COVID-19 pandemic? Marketing strategists from mdg, A Freeman Company, offer five predictions.

Here's how meeting planners can use laughter, mindfulness and edutainment to build more attendee loyalty and interaction at events.

In late March, Freeman, a global company that specializes in brand experiences, launched Blueprint, a web-based floor plan management system that can greatly benefit planning, managing and selling trade show booth space.

Everything from the use of 3D-printed booths and booths made of recycled materials will leave attendees questioning how trade shows were ever considered wasteful.

During a trade show, exhibitors can use VR to introduce attendees to products such as a ship or jet that can be difficult to transport to the exhibition floor.

At the very core, attendees have basic human needs that need to be satisfied before moving to the next step.

Forming a mentor-mentee partnership can be beneficial to both parties.