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Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.
Are we becoming a visual society, and what affects does this have on our communication with one another and our ability to express ourselves to another human being face to face?
Just like theater, the size, physical environment, flexibility of staging and all the moving parts affect the outcome.
Devitt views the “meeting stylist” as a new position and career path, comparing it to photo stylists in the fashion world, or artistic directors in theater.
Sensory experiences such as color and music can help enhance attendee participation.