I Keep My Business Evolving By…

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What I Know, business evolution, business evolving, business advice
What I Know

“I keep my business evolving by scanning articles, news reports, blogs, magazines, etc., for emerging trends that I can adopt. I stay in touch with clients, past and present, to find out how they see their needs as changing. I write a monthly e-newsletter that I send free to all subscribers, in which I reflect on what I am seeing and what the implications might be for a variety of different audiences.” —Nancy Settle-Murphy, president of Guided Insights

“I keep my business evolving by scanning articles, news reports, blogs, magazines, etc., for emerging trends that I can adopt.”

“Staying ahead of the curve. I am constantly anticipating the changes in the shared economy and event space by conducting research and reading industry and analyst reports. By predicting the future, I feel we will be better equipped at air events global to have the groundwork for a new plan in place. Keeping our end goal in mind helps with the evolution of air events global and is paramount. As with every decision and change within the business, we need to consider what will benefit our end goal.” —Victoria Garlick, CEO of air events global

“Providing a platform for local artists to be recognized and celebrated for what they do so well.” — Scott Mason, general manager at Andaz Scottsdale Resort & Spa

“I keep my business evolving by continually listening to my clients on what they see as a truly unique experience. In New York City, that could include private dinners in bank vaults, private shopping on rooftops, experiential team building, water events on the Hudson or wellness at hotels. The possibilities are really unlimited, and I am always looking for the next big thing in event venues or menus that can be customized for each destination meeting attendee. And that is the key. The days of the rubber chicken are truly over.” — Karen Shackman, founder of Shackman Associates New York

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