The Shakedown

The Shakedown

Is Art the New Food?

"Groups really gravitate to learning about our city’s history and heritage through the art and artists who have lived and worked here."

How to Build an Authentic, Sustainable Brand

My No. 1 piece of advice for companies looking to build a sustainable brand is to be authentic, and this requires doing work internally within the company.

Freelancers for Hire: How Shared Economy Platforms Could Influence Meetings

"There are not many sectors that won’t be impacted by the efficiencies of both sharing economy and peer-to-peer online platforms."

How the Meeting Design Institute Shakes Up Meeting Trends

"Meeting planners need to focus on how to do more meetings with less travel and out-of-the-office time."

Why Mindful Meetings Are the Next Big Thing

"Meditation experts suggest that the most ideal time to meditate is post-workout."

Stay Relevant: How to Keep Your Event from Melting

Keep your event from melting by addressing three key meeting elements: attendance, enthusiasm and exciting topics.

The Power of Swag: How to Successfully Incorporate Branding at Events

"If you’re a technology company, why give out lollipops or a tin of paper clips? Event giveaways should be relevant to both your company and your audience."

What to Consider When Planning for the LGBT Market

Thomas Roth give advice to meeting planners who want to accommodate a more diverse audience.

How to Manage Stress & Engage Millennials

Liz King, CEO of Liz King Events, weighs in on how she manages stress and engages millennials.

Joining the Food Revolution One Event at a Time

The combination of food abundance and food problems increases the need for creative spirits now more than ever.

Trends in the LGBT Tourism Market

"LGBT meeting planners do care about the LGBT–friendly reputation of hotels and destinations they choose for their meetings."

Intentional Design to Dr. Seuss: Embracing the Creative Ecosystem

In this shakedown, Doug Chorpenning of the wet paint group draws on everything from intentional design to Dr. Seuss to indirectly define his company's creative ecosystem and how planners can use it to their advantage.

Harnessing the Power of Participation

In this Shakedown, we asked Adrian Segar, founder of Conferences That Work, about his new book as well as the evolution of knowledge itself as both relate to improving meeting outcomes.

Tech Straight Talk with Millennial Event Mastermind Liz King

In this shakedown, we asked Millennial event mastermind Liz King, of Liz King Events, what's on the horizon—from tech trends to 'is this tech really necessary?'

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