Meeting Apps Take Cues from Popular Dating Sites to Engage Millennials

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SummitSync, Grip, dating apps, event networking apps, event matchmaking, technology, millennials, Millennial Mindset
SummitSync

Millennials love dating apps because they’re easy to use and make mingling scenarios less awkward—especially for shy and/or introverted people.

In the past couple years, at least two companies have tapped into the dating-app mindset by creating meeting apps dedicated to creating engagement between like-minded attendees at conferences.

SummitSync

Launched in early 2016, SummitSync plans to consolidate individual event apps into one universal platform for professional networking at events. Similar to Tinder, the app allows users to create more detailed profiles and, therefore, creates better matches for professionals seeking to connect with others at events. Users sync during the event so they can set up appointments or dinners with other professionals in their network. The app even keeps the event open for 72 hours after the event, and in-app messaging service remains indefinitely for users to continue connecting with those they met at the event or hope to meet at future ones.

Grip

Event tech company Grip launched its event matchmaking app in April 2015 with a swipe-right, swipe-left search engine similar to Tinder. When both users swipe right a “handshake” is established and an in-app chat begins for users to set up a time to meet at the event. With more than 20,000 users, 55 percent of users report making a connection they would not have otherwise made.

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