Build Your Conference, Build Your Brand
How did the data company Tableau grow its user conference from 200 to 8,000 attendees in less than eight years?
Increasing Audience Interaction with Unconventional Event Formats
Increasing audience interaction is key when planning for Millennials, whose epic appetite for engaging experiences can keep planners up at night.
Getting Keen on Curbing Event Food Waste
There is perhaps no single thing planners can do to make their events more sustainable and less wasteful than to curb food waste. Read how one successful planner is doing just that.
Using Crowdsourcing Techniques to Give Attendees What They Want
Event crowdsourcing techniques get attendees involved in the action long before the meeting or event begins.
Overcoming Event Uncertainty with Emotional Intelligence Techniques
How can event professionals, whose job it it is to eliminate as much meeting or event uncertainty from the outcomes as much as possible, deal with the uncertainty factor?
Starting an Event Planning Business Isn’t for Sissies
What does it take to start an event-planning business? Plenty of grit for starters, says Marley Majcher, CEO of Party Goddess, a high-end, West Coast event planning company that is popular with celebrities.
And Now Something Different: Engaging Generation Z
We’ve heard quite a bit in the last two years on how to engage Millennials at meetings, but what about the generation coming up after them—those born in the mid-to-late 1990s?
Time to Unlearn What We Know About Education at Meetings
Opportunities for professional education and information exchange have never been greater in this age of on-demand training videos, live streaming from university classrooms and virtual conferences that bring together communities of knowledge from around the globe.
New Meeting Formats Emerge for 2016
The FRESH conference 2015 tested out new meeting formats and event technologies. Here's a look at the rising trends they found.
Getting the Most Out of Your Event App
Mobile event apps, introduced just a few short years ago, are now widely used—but how effectively are they being deployed?
Mobile Matchmaking Sparks Powerful Peer-to-Peer Collaboration
Peer-to-peer learning isn't solely reserved for Millennials. See how one tech company is using mobile matchmaking to facilitate powerful exchanges among like-minded attendees.
Tablets Are a Planner’s Best Friend
Managing mountains of paper as part of your meeting planner job is a thing of the past. So why, then, are so many planners still doing it?
Planning for Diversity? Take a Look at Your Own Backyard
For many meeting planners, there’s not enough guidance on planning for diversity, or how to make the content and the rest of their programming elements more appealing to a diverse array of attendees.
Discovering Underutilized Visual Opportunities to Engage Attendees
Recent studies have shown that approximately 65 percent of people are visual learners. There are lots of underutilized opportunities to engage attendees visually in between sessions, lunches and receptions, says Cynthia Hornketh, CMM, Experient’s VP, experience design.