The same principles used to create live events should be applied for virtual planners whose responsibility is to plan the AI and virtual reality (VR) aspects of meetings.
We have been playing with our senses since birth, and as planners, we sometimes forget the importance of non-verbal contact.
A company’s USP makes its product stand out against the competition, but the same thing can happen to help your trade show booth stand out as well.
The fact that my parents took the time to play with me when I was you is the reason that I’m creative and intuitive.
What sets the really cool meetings, conferences or events apart from the OK or the pretty good?
In the space of co-creation or regenerativity, we have lowered our standards and lost a thread of respect that comes with certain situations.
Instead of being one of thousands of employees fighting to stand out, I wanted regular face time with the CEO, CFO and COO.
In addition to trends used for meetings and event décor, culture-specific color associations are critical for the planner to understand—and wear.
In 2014, nearly 50 million Americans lived in food insecure households, according to the U.S. Census Bureau.
Invitations and Save the Dates are part of marketing collateral and particularly important if you’re trying to generate interest, attract attention, increase attendance and affirm belief and investment for a complex event.
Make sure that everyone, no matter where they are participating from, feels like they’re all sitting at the same table.
Within days of the ban’s being announced in late January, conference organizers began scrambling to find alternative locations for their meetings outside of the U.S.
During breakout sessions, encourage people sitting at tables together to chat rather than text or get on Facebook.
Encourage attendees to download the mobile event app well in advance of the event and direct them to the social links in the app.
“In times of turmoil, the danger lies not in the turmoil but in facing it with yesterday’s logic.”
Whether you have company employees manning the booth or you hire contractors, it’s important that everyone knows the message they’ll need to convey.
There are many short cuts, templates and technology platforms in market today, but unfortunately, most do not have the flexibility to communicate a unique business case.
With regard to corporate travel, there are many different analyses that can be implemented to derive insights for improved performance and compliance.
Just like theater, the size, physical environment, flexibility of staging and all the moving parts affect the outcome.
Michael Cerbelli's: The Hot List was formed due to the fact that I was attending conferences on a regular basis and felt that I was not getting tangible information from my industry colleagues.
Centralizing and compiling the data results in the creation of business/event intelligence that can be used to plan even smarter events going forward.
Planners can create sustainable goals for their meetings that add value to an event.
Unless you’re already an expert in online/virtual meeting technology, your IT department will be your new best friend and ally through the planning cycle.
If one person shows up with Periscope and live-streams parts of your event, hundreds could be “attending” without you even knowing it.
Break down the barriers between your conference and exhibition with short talks on hot topics.
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