Echoes of Diversity
As the largest of Europe’s Scandinavian countries, Sweden’s diverse landscapes—from deep green forests, mountain ranges and explorable archipelagos to smart and stylish cosmopolitan cities—offer planners a vibrant meeting, incentive and event playground from the South Baltic Sea to the Arctic Circle. Sweden boasts 15 UNESCO World Heritage sites while also being a mecca for avant-garde fashion and sustainable design. With over 30 years of destination management experience under its belt, DMC Sweden is the go-to for arranging dynamic, hassle free MICE experiences that leverage all the country has to offer.
Meet with Pizzazz
Castles, palaces, fortresses, museums…these are just some of the places where groups of all sizes can engage. Stockholm is ranked as a top 10 congress destination, offering unique possibilities for hosting international meetings. Throughout Sweden venue options are bountiful—from world-class conference centers and dynamic green venues to tucked away cultural options where encounters with local people, their cultural traditions and way of life, along with the lovely Aurora Borealis provide built-in entertainment. DMC Sweden”s extensive network of suppliers makes meeting, incentive or event planning effortless.
One case in point is the early 17th century Vasa Museum, built around a Swedish warship—carrying 64 cannons and 450 men, 300 being soldiers—that capsized within minutes of starting its maiden voyage. The meticulously preserved and elaborately carved ship is really a work of art and telltale of local traditions, superstitions and social stratification of the time that set the tone for the “art” of war. Huddled around the mighty ship in the Ship Hall, groups of up to 800 seated/2,000 standing regularly partake in candlelit dinners with Nordic cuisine and guided tours around the ship.
Like a Local
Though known the world over for its Viking heritage, the vibrant indigenous Sami culture spans Northern Sweden, Norway, Finland and Russia. In Jukkasjärvi, groups can visit the Sami Siida Camp and try their hand at navigating a reindeer sled or warm by a fire with a warm cup of ligonberry while listening to the elders sing Kvad-songs, tell stories and otherwise share their rich cultural heritage. An old wooden Sami church rests nearby, the oldest surviving church in Lapland, with an interesting mix of Sami and Lutheran heritage. Also of interest is the Ice Hotel, a viable hotel with warm and freezing accommodations for the adventurous carved anew by artists the world over every year.
Much More Than ABBA
Sweden”s vast, unspoiled landscapesoffer plenty to do—from trekking, hot air ballooning, mountain biking orhorseback riding to driving a reindeer sled, ice driving and carting, dogsledding, snowshoeing, and snowmobile safaris. Rooftop hikes and guided subwayart tours entice adventurous groups in Stockholm, while kayaking, sceniccruises and RIB boating through the archipelago merge sweeping city and naturelandscapes.