Uber—the San Francisco-based ridesharing company—recently made Hilton Worldwide its second hotel partner (after Starwood) in a move that could help meeting attendees experience a destination through the eyes of a local Uber rider.
Through the partnership, attendees staying at Hilton will be able to set Uber ride reminders, essentially personalized, day-of-travel notifications to request Uber rides to and from a Hilton hotel via the HHonors app. The big perk, however, is that later this month HHonors members will also be able to use the app to access a digital guide of trending restaurants and nightlife spots most frequented by Uber riders.
“By partnering with Uber, a leading innovator, we’re helping travelers explore destinations like they’re locals,” says Rich DiStefano, senior director of Mobile Products at Hilton Worldwide. “This is the first time any company has leveraged Uber riders’ most frequented destinations to provide local recommendations. We’re excited to offer these unique benefits for our loyal guests.”
The companies will launch the digital guide on the HHonors app in 20 major U.S. cities, allowing meeting planners and their attendees to check out some local hotspots after a long day of meetings.
Unlike the Uber-Starwood partnership—which allows Starwood Preferred Guests to link with their Uber account and get Starpoints for every dollar spent on Uber—this one has yet to offer loyalty points. As partnerships like this expand, however, meeting planners and their attendees will only continue to see benefits like this improve the corporate travel spectrum.