“If you look at the demographics going forward, you see that the Millennials want to make a difference. They’re looking for authenticity and they want to get involved in efforts like this.”
By bringing less conventional elements into a corporate event such as colorful visuals or hands-on activities, visual and kinesthetic learners will respond more productively to the content.
It can be difficult for speakers to focus on their presentations and also monitor what is being said in the Twitter channel.
Since launching the crowd-cooperative "Travel Brilliantly" campaign in 2013, Marriott has developed quite a few innovations, many making their way from the brand's Underground Innovation Lab last year.
"We offer a luxury product within a reliable brand that is considered to be contrary to perceptions of over-indulgence."
“There’s absolutely a shift today among all of the European DMOs when it comes to seeing the value of sharing information.”
PCMA is building Convening Leaders as a test lab where planners can experience experimental meeting design.
Attendees want access to local thought leaders and cultural influencers to build new business relationships.
As a B2B client, you want to be recognized.
Omni's TED-inspired "Be Collaborative" road show has been making its way across the US since August, leaving a trail of energized and refocused meeting planners in its wake.
Speakers at C2MTL came together in a curated collision of leaders from the tech, business, design and entertainment industries, ranging from Zappos’ innovative CEO Tony Hsieh to film director James Cameron.
Hilton's HED Talks videos focus on topic areas meeting, event and travel planners want and need in order to engage and create memorable connections.
Wonderful Copenhagen and academic Rob Davidson profiled Millennial-age meeting attendee preferences.
A new gamer platform developed in Sweden called Democreativity replaces the competitive element inherent in traditional gaming with cooperation.
This is a revolutionary way to develop new business relationships based on other passengers' social media profiles.
"Marketers need event management technology that is linked to their marketing systems to convert event leads to sales."
“Through UnGrounded, we had the opportunity to tap into some of the world’s most brilliant minds and demonstrate how ideas can accelerate when the right people come together.”
Everyone in the meetings industry can play a pivotal role in sharing the MMBC message, but the industry needs to also reach past its insular borders.
Westin Hotels & Resorts continues to up the wellness ante with the launch of its $15 million brand-wide campaign dubbed the Westin Well-being Movement. "Many Westin properties have onsite running concierges that can lead guided group runs throughout the city."
Delta's Innovation Classes are transforming a typical flight into a mentoring program, giving business, art and technology experts and up and coming innovators a chance to share ideas 35,000 ft in the air.