Online marketing is changing the event playing field, giving meeting planners the ability to have broader attendee reach while also creating exclusive opportunities for them. Following are 5 ways to enhance attendee engagement via social media:
1. Connect with Influencers
One of the easiest ways to attract an audience is by connecting with someone who already has a strong influence over those you’re looking to attract. Of course, these people are usually inundated with requests to help out. You can set your request apart by suggesting content ideas or clever social media posts for the influencer to use or refer to.
2. Facebook & Twitter are Not Enough
Yes, Facebook and Twitter still reign in the social media world, but it’s important to connect with different audiences through other online outlets such as Instagram, Periscope and Snapchat. By understanding your attendees’ preferred media choices, you will be able to reach them on a more meaningful, personal level.
3. Create an Exclusive Social Media Group for Attendees
Networking is key when it comes to events. By creating a private social media group for people who already agreed to attend your event, you’re connecting attendees and allowing them to network before and after the event ends. This also adds value for those who don’t get to meet at the event.
4. Make a Memorable Hashtag
Your event hashtag needs to be short and memorable so that it’s easy for people to use before, during and after the event. Do your research beforehand to make sure that no one else is using it. Because it’s a major part of your online marketing strategy, start using it wherever appropriate and encourage attendees, speakers and sponsors to use it.
5. Release an Engaging Video
Video can be the best way to bring attention to your event, so consider investing in a professional video. Instead of making it overly promotional, make it fun and something that people can relate to on a personal level. Upload it to your social media outlets to help it gain traction.