1. Make It Accessible. The success of your mobile event app depends highly on how well you promote it and how accessible it is to attendees. Provide ways for attendees to download the app through multiple marketing channels, specifically prominent locations such as the event website and through social media. Sending an e-mail blast is a guaranteed way to inform all attendees.
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3. Educate App Users. Not all users are equally tech-savvy. A mobile app should simplify the event processes rather than complicate them. Educate not just attendees, but also speakers, exhibitors, and sponsors who have a lot to gain from using the app. One way to educate users is by scheduling a webinar pre-event to show users how the app functions. Or provide a mobile concierge service, where app professionals attend your event to answer any questions users may have regarding the app, and of course to help promote it.
4. Promote, promote, promote. C