4 Tips for Boosting App Adoption

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Provide ways for attendees to download the app through multiple marketing channels, specifically prominent locations such as the event website and through social media.

The adoption rate is a great way to determine the true value of your event mobile app. Here are a few tips to increase your app adoption rate and make the most out of your investment, from the experts at Eventpedia.

1. Make It Accessible. The success of your mobile event app depends highly on how well you promote it and how accessible it is to attendees. Provide ways for attendees to download the app through multiple marketing channels, specifically prominent locations such as the event website and through social media. Sending an e-mail blast is a guaranteed way to inform all attendees.

2. Keep Content Upgraded. Make the event app a necessity for attendees by loading it with rich content. Limiting the content in printed materials encourages attendees to download. Constantly update any content changes so that attendees see the true benefit of downloading the app. Remember, the success of the app is heavily reliant on the effort put forth by its administrator.

3. Educate App Users. Not all users are equally tech-savvy. A mobile app should simplify the event processes rather than complicate them. Educate not just attendees, but also speakers, exhibitors, and sponsors who have a lot to gain from using the app. One way to educate users is by scheduling a webinar pre-event to show users how the app functions. Or provide a mobile concierge service, where app professionals attend your event to answer any questions users may have regarding the app, and of course to help promote it.

4. Promote, promote, promote. Continuously give attendees reasons to use the app before, during, and even after the event. Promotion should start months in advance to give attendees time to download and understand it. Remind attendees of the mobile app through event signage, announcements during the opening keynote or sessions, and even by encouraging exhibitors, speakers, and sponsors to help promote. Keep in touch post-event by interacting with attendees through push notifications. 

 

 

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Barbara Scofidio
Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. Barbara is based outside Boston, in Groton, Mass.

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