While Snapchat seems like it could fizzle out almost as quickly as it began, it has become one of the fastest-growing social networks, with more than 100 million daily active users and 400 million snaps per day. Yes, 71 percent of Snapchat’s American users are 18 to 34, but that’s all the more reason to get on the Snapchat bandwagon. Even if your audience doesn’t fall into this demographic, Snapchat is becoming a larger part of marketing strategies as a way to interact with audiences quickly and efficiently. Here are three ways to use Snapchat as a part of your event-marketing campaign.
Create a Story on Snapchat
By using Snapchat’s “Story” feature, you can update followers with a series of videos and images on the progress of the preparation for your event as well as ads that build excitement about the event. Remember, unlike Snaps that have a one- to 10-second time limit, adding Snaps to a Story allows for them to be viewed multiple times over 24 hours.
Deliver Private Content & Perks
Because Snaps have a limited time length, you can offer very exclusive content through this social-media outlet. Gifts, coupons or never-before-seen-footage can be uploaded for only your most avid followers to see.
Provide Access to Live Events
Similarly, providing live access to events allows for real-time social media marketing that will make viewers feel as if they’re at the product launch, trade show or event that’s happening right now. Plus, content isn’t buried within a timeline; it’s available directly for followers to see the moment it’s sent out.
