Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Work with your event planner to create a focal point for your theme party. Not only can you use it for promotion, but it will help keep the event in the minds of attendees long after it ends.
One of the easiest ways to get hacked is by connecting to a hot spot that looks correct—i.e., has the airport or café name in it.
Think of your sponsors as the spokespersons for your event and partner with them every way you can, from including them in planning focus groups or committees to having them hand out awards
You can’t have a Lady Gaga performance without some serious costume changes, and her white, football-themed crop top was definitely unforgettable and well themed.
Channel Marlon Brando if you must and realize that there is always a solution. Don't offend the individual who put you in the stressful situation or freak out on those who can help you get out of it.
Buffalo Bill was a famous showman with his touring Buffalo Bill’s Wild West show that glorified the American West, but even a celebrity like Buffalo Bill surely found it difficult to meet people he didn’t know.
Social media isn't an option any more, it's a natural extension of your meeting brand.
“This is the dream. It’s conflict, and it’s compromise, and it’s very very exciting.”
Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
Who among you hasn't found themselves glued to Netflix reruns of House of Cards, pounding down the popcorn while devouring three or four episodes at a time (or maybe a day's worth, after all, what's the point of yard work?), stunned at the onslaught of deception and evil?
Mid-December in Stockholm is all about the Nobel Prize and plenty of authentic laureate options await groups.
Setting meeting objectives and creating a meeting agenda will help make a meeting run effectively.
Follow these five steps to become a CMP.
Use gamification to increase attendee engagement at your event.
Managing a crisis successfully is every meeting planner's dream.
Some destinations in the Caribbean and Mexico have drastically different airfares to and from the U.S. because of their popularity.
Airplane food is never great, so some of your attendees may have not eaten for a solid 15 hours.
By keeping branding generic—no specific date, venue or hash tag, for instance—that means that banners, staff uniforms and other signage can be used year after year without having to be replaced.
When negotiating with venues, consider that new venues are often hungrier than established ones, and they are often more willing to negotiate and provide discounts.
By using Snapchat’s “Story” feature, you can update followers with a series of videos and images on the progress of the preparation for your event as well as ads that build excitement about the event.
Some resorts or convention bureaus are starting to use drones to give meeting planners and their clients virtual site inspections from a remote location.
“Companies should not be comfortable with even 90 percent of respondents agreeing risk is being mitigated properly.”
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