Meetings Mojo, magic, illusion, entertainment, speakers, magicians, mentalists, comedians

How to Harness Added Value Using the Art of Illusion

Magicians, mentalists and hypnotists add an element of magic that tends to create a how-did-that-happen conversation that continues well after the event ends.
Rihanna, Meetings Mojo, Bates Motel, Wild Thoughts, how-tos, meeting tips, Met Gala

How Rihanna’s Summer Reinventions Can Inspire Events

Rihanna seems to be particularly popular right now, and a lot of that can be attributed to her ability to make classic events, movies and songs cool again.
app, meeting

3 Questions to Ask Your App Provider

Ask your app provider what new mobile features are being used to increase engagement.
Tinder, dating apps, app marketing, technology

How to Integrate Tinder into Your Event

Even Tinder itself is becoming more group oriented after launching Tinder Social last year.
channel incentives, meeting

5 Key Strategies for Channel Incentives

If incentive travel in general or a certain destination in particular did not have appeal, the channel incentive program is less likely to succeed.
meeting planner jobs, meetings

The 4 Best Places to Find Meeting Planner Jobs

Look beyond the general job-search portals to specialized industry web sites for the best selection of meeting planner jobs. meetingjobs.com The industry's best-known job site, created...
Instagram, Snapchat, Instagram-worthy events, social media, photo sharing

How to Create an Instagram-worthy Event

Creating T-shirts, posters or wall spaces for attendees to fill-in-the-blanks with their personal opinions is a surefire way to encourage some thought-provoking Instagram posts.
neuromarketing, advertising tactics, marketing, meeting marketing, meeting tips

How to Use Neuromarketing Pre- and Post-Event

Warm bright colors—like the red used by Coca-Cola—are eye-catching and associated with a friendly, energetic nature.
Elton John, meetings

3 Theme Party Ideas from Rock Concerts

Work with your event planner to create a focal point for your theme party. Not only can you use it for promotion, but it will help keep the event in the minds of attendees long after it ends.
Public Wi-Fi, technology, technology abroad, Wi-Fi, cybersecurity, cyber threats

How to Protect Yourself from Public Wi-Fi Threats Abroad

One of the easiest ways to get hacked is by connecting to a hot spot that looks correct—i.e., has the airport or café name in it.
Super Bowl, meeting

3 Things Planners Can Learn About Sponsorships From the Super Bowl

Think of your sponsors as the spokespersons for your event and partner with them every way you can, from including them in planning focus groups or committees to having them hand out awards
Lady Gaga, Super Bowl, Super Bowl LI, halftime show, Super Bowl halftime show, user experience, branding

How to Architect the User Experience Lady Gaga Style

You can’t have a Lady Gaga performance without some serious costume changes, and her white, football-themed crop top was definitely unforgettable and well themed.
meeting, The Godfather

3 Ethics Lessons for Meeting Planners from The Godfather

Channel Marlon Brando if you must and realize that there is always a solution. Don't offend the individual who put you in the stressful situation or freak out on those who can help you get out of it.
Buffalo Bill, event bailing, meeting tips, networking

How to Bail on Events Buffalo Bill Style

Buffalo Bill was a famous showman with his touring Buffalo Bill’s Wild West show that glorified the American West, but even a celebrity like Buffalo Bill surely found it difficult to meet people he didn’t know.
The Late Show, Stephen Colbert

3 Takeaways from The Late Show’s Stephen Colbert

Social media isn't an option any more, it's a natural extension of your meeting brand.
Golden Globe Awards, Golden Globe, water-cooler conversations, co-workers, Deadpool, La La Land, Florence Foster Jenkins, Moonlight

Transform the Narrative of Your Event With These Golden Globe Nominations

“This is the dream. It’s conflict, and it’s compromise, and it’s very very exciting.”
marketing, marketing taglines, event taglines, event branding, Apple, Nike, meeting marketing, meeting taglines

How to Write a Successful Tagline for Your Event

Taglines such as Nike’s “Just Do It” or Apple’s “Think Different” provide brand messages so powerful that they’ve become part of everyday vernacular.
why attend, website page, how-to, meeting tips, meeting do's

How to Create a Quality “Why Attend” Website Page

By creating an interactive tab, this helps attendees see how the event can benefit them specifically.
Live music, event playlist, music budget, event music, how-tos

How to Find the Groove of Your Event’s Music Playlist

The best way to know your audience’s likes and interests is by creating a pre-event survey that includes questions about music.
House of Cards, Frank Underwood, Kevin Spacey, meetings

7 Bits of Twisted Wisdom From “House of Cards”

Who among you hasn't found themselves glued to Netflix reruns of House of Cards, pounding down the popcorn while devouring three or four episodes at a time (or maybe a day's worth, after all, what's the point of yard work?), stunned at the onslaught of deception and evil?

How to Experience Stockholm Like a Nobel Laureate

Mid-December in Stockholm is all about the Nobel Prize and plenty of authentic laureate options await groups.
Effective Meetings, meeting agenda, efficient meetings, meeting schedule

5 Key Ingredients to Planning Effective Meetings

Setting meeting objectives and creating a meeting agenda will help make a meeting run effectively.
Certified Meeting Planner, CMP, CMP Examination, meeting planner certification, U.S. Bureau of Labor Statistics

How to Become a Certified Meeting Planner

Follow these five steps to become a CMP.
Event ROI, return on investment, return on event, event return

How To Increase Event ROI with These 5 Tips

Use gamification to increase attendee engagement at your event.
Crisis Management, crisis, mitigating risks, meetings management, meeting risks, meeting disaster

How to Prevent an Event Crisis

Managing a crisis successfully is every meeting planner's dream.

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