Custom Perfume Experience Enhances Events

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meeting, Scenterprises
Attendees choose from three to four perfume blends to create their own personalized scent.

People have always been mystified by how perfume is made. The Perfume Bar, a custom perfume experience by New York City–based Scenterprises, shows attendees how—and at the end of the evening they walk away with their own custom scent.

The experience starts with a scent personality test, where people determine which fragrance families they prefer, then they are able to choose from three to four perfume blends to create their own personalized scent. Each attendee leaves with a custom bottle of perfume, as well as a registration certificate with the formula so they can re-order online.

Creator Sue Phillips is a globally recognized expert in the fragrance & perfume and cosmetics fields, having worked in both product development and fragrance marketing and launched many perfumes and colognes, including Tiffany, Society by Burberry and Burberry for Men.

Attendees at Prevue’s upcoming Summit on Global Meeting Planning will have a chance to meet Sue and sample the Scenterprises Perfume Bar during the opening evening reception on May 19 at Meet on Chrystie in New York City. To learn more, visit the Visionary Summit web site.

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Barbara Scofidio
Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. Barbara is based outside Boston, in Groton, Mass.

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