“The people that come to this meeting are very discerning event professionals that have been wined and dined literally throughout the world.”
Boston’s history with sports, combined with good old-fashioned Boston pride, has prompted locally based Reebok to host its biannual regional marketing meetings close to home. The Revere Hotel was able to provide everything the event required within four different spaces among the property’s 35,000 sf of meeting space.
“I think what’s great about the hotels in Hartford is how accommodating they are to really allow a group like ours to brand itself in the community so that our brand was pretty much visible everywhere you went from the minute you checked in at the hotel.”
“Everybody said it was one of the best events we ever did,” says Gorton. “They were awestruck at Universal and couldn’t believe we brought in the sand for the first night’s event. Everybody kept saying we outdid ourselves.”
For the ultimate group incentive program, book the Sofitel Queenstown in the South Island and Hilton Auckland in the North, where groups can rest after the Air New Zealand flight.