"Designing an effective channel incentive strategy needs to reinforce the sales processes, highlight product information and reinforce the sponsoring company’s value proposition. It’s about helping channel partners and their salespeople sell effectively, while answering, 'What's in it for me?'"
MGM decided to take its top sales performers on an incentive trip to get to the heart of what the entertainment company is all about: culinary experiences.
Whether small- or large-scale personalization or new planner perks, Michelle Lardizabal, VP of sales, USA, for Club Med Resorts gave us the scoop.
There are more than a few holes in the old adage that “the customer is always right.”
The Rotary International Convention held last year in Seoul, South Korea, almost broke the record for highest attendance in the group’s 100-year history.
Luxury has an ever-evolving definition in Naples, Marco Island and the Everglades.
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In short, creative brainstorming sessions require unabashed full frontal thinking.
The night before a major meeting or event is almost always likely to come with it’s own set of snafus.
Groups meeting in Daytona Beach have the option of a 205,000-sf complex just steps from the beach in Ocean Center.
Sustainability is a narrative of many languages, according to “Sustainable Meeting and Event Practices: The State of the Industry,” a new study commissioned by the Green Meeting Industry Council (GMIC).
Staff can even bring their hobbies to the event program by teaching a pre-event yoga class or encouraging attendees to “paint” event topics that bring relevancy and creativity to the event.
Companies are putting a much greater emphasis on finding employees who fit their company’s culture instead of necessarily hiring the most qualified person for the job.
We spoke with FICP members Lynn Lee and Melanie Stevens, both global sales directors for AlliedPRA, about the direction incentive experiences are taking for 2017.
Wine tasting on Waiheke Island matched by a visit to the popular Hobbiton village movie set impressed 28 incentive travel experts during a three-day meeting this past January.
Cincinnati is in the midst of an incredible run, with an estimated $2 billion investment flooding into the city's downtown core.
An interview with Business Events Manager Paul Griffin on how planners are finding value in Australia.
John Iannini of Melia Hotels International talks about how innovations in technology and sustainability are driving meetings and events
The late Leonard Cohen gave much to the world in the way of lyrical storytelling, and oddly enough, contract clauses, as these lyrics will attest.
See how historic backdrops inspire forward-thinking events in Croatia.
Chris Ingram of Business Events Australia shares how innovation is driving Australia events.
"At our hotel, guests rarely hear 'no' as an answer."
We spoke with John Iannini of Melia Hotels International to see how the brand is helping to facilitate innovative meetings, incentives and events. Here's what he had to say.
Check out the first-ever survey that assesses the dynamics of the hotel-planner relationship
Millennials have grown up with TV cooking shows and a world of ingredients to experiment with, and consider themselves to be foodies.