Starwood Hotels’ Aloft brand is designed to bring groups fresh, modern design, shaking away from the traditional select-service segment of the hotel industry. With more than 55 properties since its launch in 2008, the Aloft brand is now making its way into the heart of Orlando’s vibrant downtown with the 2013 opening of the 119-room Aloft Orlando Downtown.
Being developed by New York-based GDC Properties, the hotel will be located in the former Orlando Utilities Commission building, transforming the historic modernist property into a sleek and stylish hotel. The hotel’s prime location is just minutes away from the airport, Orange County Convention Center and the area’s popular theme parks and attractions.
“We are excited to debut our stylish Aloft brand in Orlando, Florida’s entertainment hub, which is visited by more than 50 million tourists a year,” said Brian McGuinness, senior vice president of specialty select brands for Starwood. “For the Gen Y-minded Aloft guest, who brings a real appreciation of what’s next in design and tech, a downtown Orlando location makes an ideal home base for exploring this bustling city.”
The hotel will offer savvy travelers spacious, loft-like rooms, a generous lobby with comfortable furnishings and a buzzing, social atmosphere. Aloft hotels are designed to encourage groups to spend time in the common areas and interact with one another and other members of the community.
And groups will have no trouble mingling at the hotel’s signature w xyz bar or while shooting a game of pool in the re:mix lounge. The re:charge fitness center and splash indoor pool will give allow time to de-stress and re-energize, while re:fuel, a one stop “grab-and-go” area with an urban cafe feel, will offer sweet, savory and healthy food, snacks and beverages 24 hours a day.
The project is expected to qualify for LEED designation and will incorporate environmentally-friendly construction materials and mechanical systems.