Simply the Best: Site’s 2014 Crystal Award Winners

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2014 Crystal Award, corporate meetings, meetings, meeting planning
From left: Dubai Business Events Senior Executive-Congress Development Tariq Al Hashimi, DBE Director Steen Jakobsen and DBE Senior Executive-Congress Development Walid Marhoon

At its annual global conference last week in Rotterdam, the Society for Incentive Travel Excellence awarded 15 incentive programs with its highest honor, the 2014 Crystal Award. The winners—incentive house and destination management companies, along with their clients—are chosen annually in several categories, including Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program.

And the 2014 winners are:

• Most Effective Incentive Marketing/Promotional Campaign: Aimia for Toyota’s dealer incentive, “Elegant Escapes”

• Distinctive Destination—Best Destination-Based Experiential Incentive: Dubai Business Events  for hosting the UAE’s largest-ever incentive group, NuSkin

• Exceptional Motivational Travel—Africa/Middle East: Crystal Events & Incentives for “Victoria Falls, Livingstone Zambia”

• Exceptional Motivational Travel Program—Asia/Pacific: China Star Ltd. for “An Evening Motivating Two Nations”

• Exceptional Motivational Travel Program– Europe: PR Incentives DMC for “YPO Intercontinental Chapter, Sicily 2013”

• Exceptional Motivational Travel Program—North America: Fourth Wall Events for “Starry Night”

• Exceptional Motivational Travel Program—South America: AV Business & Communications for “Pasaporte BIC”

• Most Outstanding Single Motivational Event within an Incentive Program: Mfactor Meetings for “Platinum Club 2013”

• Most Impactful Effort Toward Corporate Social Responsibility as Part of an Incentive Program: Dragonfly Africa for Genband President’s Circle South Africa

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Barbara Scofidio
Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. Barbara is based outside Boston, in Groton, Mass.

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