In mid 2014, Jacoby Development Inc. and the International Speedway Corporation (ISC) will move forward with a joint venture called ONE DAYTONA, a new entertainment, hotel and beach complex located across the street from the Daytona International Speedway. The goal of the 1.1 million-sf campus is to provide tourists, locals and meeting/event groups with a traditional Florida beach experience.
The 181-acre campus is a scenic and functional way to access the sparkling beaches that made Daytona Beach a famous destination for visitors and groups more than 40 years ago. ONE DAYTONA will add a sense of luxury to the city already known for world-famous NASCAR races. With ONE DAYTONA, the destination will be a high-end combination of retail spaces, fine dining, entertainment complexes, a 2,500-seat theater and over 660 hotel rooms.
“Our goal with ONE DAYTONA is to create a vibrant year-round destination that will serve as a new gateway to our hometown,” said ISC’s CEO Lesa France Kennedy. “We’re thrilled to partner with Jacoby, an experienced and renowned developer, to bring this one-of-a-kind opportunity to Daytona Beach.”
The venue is an upscale entrance to the beach and sand, with several options for groups to enjoy recreation and team building. The prime location, mixed with the new amenities by ONE DAYTONA, will make it easier for planners to arrange seamless pre/post activities and meals.
Combine events at ONE DAYTONA with a group tour of Daytona International Speedway. Tour options go from 30-minutes to 3-hours depending on planner requests. Learn about the historic Daytona Rising, a $400-million renovation project that will enhance the group experience during races. Onsite event spaces include prime views of the racetrack and beach. Popular venues include The Velocitorium, a 60,000-sf showroom that provides meeting/event groups with instant access to the Coca-Cola Theatre and the Goodyear Heritage of Daytona.
For meeting and event groups, the complex is located only 15 minutes from Ocean Center, the waterfront convention center within the city, with 32,000 sf of meeting space and a 42,146-sf arena.