Bryan Churchill, vice president of hotel sales for the Los Angeles Tourism & Convention Board, talks about meetings in Los Angeles and how his team can maximize planners returns on investment in the City of Angels.
Q: Is there room for luxury in the sustainable/farm-to-table food & beverage trend?
A: Here in Los Angeles, there’s not only room for luxury in the sustainable farm-to-table food & beverage trend, it’s mandatory. Customers demand it. Los Angeles has emerged as one of the leading culinary destinations in the U.S.—given the accolade “America’s Best New Food City” by Food & Wine magazine in March 2014—and has led the curve in popularizing sustainable, farm-to-table dining.
The industry leaders, particularly in the luxury arena, are not competing on price—they’re competing on quality, flavor, innovation, health, seasonal freshness and environmental sustainability. If you’re not offering those, then you’re not competing.
Q: Do you offer any services or amenities that increase ROI or ROE for planners?
A: One of the ways the Los Angeles Tourism & Convention Board maximizes the planner’s return on investment is by employing a team of specialists who are the experts in each region of L.A. County, including hotel sales experts and a comprehensive destination services team. The team works to ensure the event meets a planner’s goals and is flawlessly executed and perfectly suited to the tastes of the organization and attendees.
The services team also delivers dynamic itineraries custom-designed for corporate, incentive and international groups. Other services range from hotel sourcing, supplier recommendations, site selection, attractions and unique experiences that can’t be found anywhere else.
Our team will help the planner stay on budget, save time, and ensure event effectiveness, all of which goes right to the bottom line and return on investment.
Q: What are some cultural venues that enhance meeting & incentive experiences on any budget?
A: Los Angeles County Museum of Art, Skirball Cultural Center, Dorothy Chandler Pavilion and the Walt Disney Concert Hall—these are just a few of Los Angeles’ major cultural institutions that are terrific, flexible venues.
The venues add unique ambience and an experiential element that creates exciting and memorable events perfectly suited for tech companies, scientific, medical or academic associations. Imagine the experience of hosting an event with 800 people underneath the Space Shuttle Endeavour, or among the massive fossil dinosaur skeletons at the Natural History Museum.