London is a city of neighborhoods vastly different from each other. Radisson Blu Edwardian operates 12 hotels in various regions of London (and two more in Surrey and Manchester) to help planners choose which neighborhood is best for them. With almost 3,000 rooms and 150 meeting rooms, the portfolio offers group planners a lot of flexibility.
“For U.S. meeting planners we offer a diverse array of hotels in different areas in different class categories and different price points across London and the UK,” says Declan Lott, executive VP of sales, based in New York. “So we’re very much a one-stop shop for the buyer from North America. So many meetings planners know they can come to us and say, ‘Here is our group, it’s 100 people, they’re looking for 5-star, they’re looking to be in this area.’ And then we can come back and suggest one or two of our properties. It’s very easy for us to be unbiased and give the client the exact property they need.”
Another strong brand attribute, the hotels are all uniquely responsive to their individual neighborhoods, providing an authentic cultural experience and close proximity to attractions, shops and restaurants.
“Not only are we very much a London hotel company, we also are very conscious of the actual area that we are in London, and the hotels are shaped that way,” says Lott. “The Covent Garden area is rather different to the South Kensington area, which is rather different to Bloomsbury and Fitzrovia near London’s West End, or Covent Garden or Canary Wharf.”
Out of the 12 London hotels, The May Fair Hotel is the one unbranded property in the group, and it’s the one catering most to luxury U.S. meetings and incentives. Originally opened in 1927, the chic May Fair hosts London Fashion Week and other creative industry events, and it’s close to many private equity, banking and corporate HQs. With over 400 rooms, the hotel caters well to groups in the 120-180 range.
For smaller corporate meetings and events, Lott often recommends the Radisson Blu Edwardian Mercer Street orRadisson Blu Edwardian Bloomsbury Street in the Theater District in and around Covent Garden.
“It is not unusual for us to do one agreement that is covering three or four meeting or events around our hotels,” explains Lott. “So it could be a small group at Mercer Street going for dinner at the Hampshire hotel followed by drinks and the theater at May Fair. And that all goes on one contract, one payment.”