Prevue asked Joni Peru, Vice President of Sales for Tropicana Las Vegas, for her thoughts on the concept of affordable luxury.
Q: How do you define the concept of Affordable Luxury?
A: We are redefining the expectations of today’s travelers with a $180 million transformation. The South Beach-inspired changes include all new Best-in-Class accommodations, and over 150 suites. Styled in a sunset palette of warm shades and appointed with modern furniture offering the perfect balance of clean, sophisticated design and plush luxuriant comfort. Guests will enjoy the experience of a new casino, remodeled conference center, more than four acres of tropical pool surroundings, as well as new restaurants and bars. The look and feel of the of the property is vibrant and exciting, filled with the casual and sultry rhythm of a hot South Beach night.
With over 60,000 square feet of conference and meeting space, we can accommodate all sizes of Meetings and Events. The Conference Center includes the 24,000 square-foot Cohiba Ballroom, 24,000 square foot Tropicana Pavilion, 19 Breakout rooms and Conference Registration Desk.
Q: Is the concept of cost-conscious “Responsible Luxury” relevant with your top-tier groups?
A: This is a relevant topic for all meeting and convention planners in these times. Our customers are expected to do more with less and it is our goal to be their partner in helping them not only reaches the expectation but exceed that very important goal.
Q: How is the luxury meetings/incentive market evolving in 2012? Trending upward or flat? More upscale with more luxury add-ons?
A: Companies today are “testing the waters” as it relates to the meetings and incentive market. We will never see the spending in this market segment prior to 2008, however, it is Important to recognize high achievers and reward them for their contribution to the success of an organization. There is much more thought and accountability put in to what those programs look like in the “New Meetings Era.”
Q: For high-end groups, what are some of their priorities in 2012?
A: It is all about the return on investment. Organizations can no longer afford to hold “quota-meetings”. Their meetings and events need to have a purpose and a successful conference will inspire and engage the attendee to out-perform their own personal best every day!
Q: How do you respond to those priorities?
A: The key is to listen to customers and respond decisively as no two clients have the same needs. Team members must take the time, not only on an operational level, but more importantly, on an emotional level to make sure that we understand those needs and do whatever it takes to accomplish them. Today’s market requires a different skill level to succeed. It is more about the people that we have in place and the service culture that will cater to our customers needs and exceed their expectations.