At IMEX America, Hilton Worldwide promoted its new online portal Connect, offering a collection of online meeting planner tools designed to juice up a planner’s ability to choose and collaborate with individual hotels. The Connect website includes a group-dedicated search engine, RFP utility, meeting industry blog, and hotel product information tailored to different size groups.
For smaller groups, the Meetings Simplified section offers bundled meeting packages with per person pricing. The rates are available at nine different Hilton brands ranging from Waldorf Astoria to Homewood Suites. From there, each brand lists participating hotels and package inclusions. When you click on a specific property, you’re directed to an overview page with the hotel’s description and meeting space specifics.
A second section features Hilton Worldwide’s first ever portfolio-wide group meeting and events promotion for the Americas. Planners can win a free meeting, bonus Hilton HHonors points, and cash prizes by booking a group by a specified date.
The third section of the new portal, Connect+ showcases 115 of Hilton Worldwide’s largest properties offering 450+ rooms and/or at least 40,000 sf of meeting space. The search engine pulls data for a list of hotels by region, number of rooms and/or meeting space volume. Once a hotel is chosen, planners can then seamlessly submit an RFP for that specific property.
Other subsections of Connect+ include group promotional rates searchable by region and dates, and an interesting news/blog section with hotel developments and industry updates.
All in all, the new web-based platform and meeting planner tools are designed to get people talking face-to-face, and ramp up the ROI.
“We consulted with a lot of meeting planners to ensure we designed Connect to help them best achieve their meeting goals,” said Mark Komine, senior VP/head of sales-Americas for Hilton Worldwide. “We believe in the power of personal connections. That’s what this is all about. I think Connect and Connect+ are really going to simplify the meeting planning process. It’s going to empower planners to maximize their time and resources to create amazing meetings at Hilton Worldwide properties.”