Dolce Hotels and Resorts has decided to strengthen the lifestyle section of its portfolio—but not, says President and CEO Steven Rudnitsky, at the expense of the meetings and events market that is Dolce’s core segment.
In fact, he explains, Dolce doesn’t want to simply build up one segment over another but is trying to bridge the gap between the two when it makes sense.
“We are going to continue to offer signature services when it comes to meetings and events,” Rudnitsky says. But “while we’re rooted in our meetings experience, we have a collection of properties that have a lot to offer leisure travelers.” The company is building on its meetings expertise to introduce distinct offerings for business, leisure and group travelers.
In late 2014, for instance, the company plans to add a resort in Palm Springs, California, that will cater to the entertainment industry in nearby Hollywood. The hotel will have screening rooms and recording studios and will tie into the Palm Springs International Film Festival, which has its 26th edition Jan. 2-12, 2015. Dolce also plans to add a lifestyle-focused hotel in Annecy, France, a popular Alpine resort town in the Savoie wine region.
Either property could easily lure the incentives market and may also appeal to groups with a film or foodie bent.
Or take Dolce’s newest property: The Alexander, the artistically inspired hotel currently helping to build Indianapolis’ hipster cred. Rudnitsky calls it “the gold standard” of serving both markets: “The product really cuts across both [lifestyle and group] markets.” Both kinds of guest are drawn to The Alexander’s sophisticated bars and lounges, one of which is a mixology bar, and to the on-site restaurants that use locally sourced ingredients, one of the prime attractions for many meeting attendees these days.
Many existing Dolce properties already bridge the gap quite well, Rudnitsky says—in particular, Silverado Resort and Spa in California, Stockton Seaview Hotel & Golf Club in New Jersey and Dolce CampoReal Lisboa in Portugal. “These are all part of our Destination Collection that not only deliver for our meetings segment but also deliver the leisure component.”
“This is an exciting time for Dolce as we aim to be the purveyor of exceptional meetings and now leisure experiences,” Rudnitsky says. “We are poised to lend even more value to the meetings and incentives segment, while bringing a new set of travelers into our properties.”