For decades, the International Convention Center (ICC) in Berlin was one of Europe’s busiest convention facilities and home to ITB Berlin, the world’s largest travel trade show. Those days are over, for now.
After years of anticipation, visitBerlin Convention Bureau announced the opening this week of the new CityCube Berlin. It shares the grounds of the venerable ICC, which is entering a long and comprehensive refurbishment phase.
The square-shaped CityCube building with a textile façade is striking on the outside in its confident, boxy, minimalist demeanor. Inside, CityCube offers flexible meeting and function space for up to 11,000 participants on three floors. For larger groups, a glass-covered walkway connects the multi-function hall with Hall 7 at the Berliner Messe fairgrounds, creating space for 18,000 pax.
“The CityCube is state of the art and therefore more than just a replacement for the ICC,” says Burkhard Kieker, CEO of visitBerlin. “The CityCube is an important argument for Berlin in a tough, competitive market for international conventions and meetings. Also, we would like to announce that visitBerlin and Messe Berlin have commissioned a market study to determine the convention capacity Berlin will need by 2025 and beyond.”
So far the outlook is good. Conferences are already on the books through 2021.
Located next to Berlin ExpoCenter City, the new 3.5 million-sf facility consists of 47 meeting rooms. The lower floor has eight conference rooms accommodating between 400 and 3,000 pax. The upper floor is pillar-free for large plenary meetings, exhibitions, events and trade shows.
Heike Mahmoud, conventions director of visitBerlin added: “The CityCube Berlin is a great asset for the city and a signal to the international conventions market. We are certain that we will be acquiring many new major conferences for Berlin. Our goal for the future is to offer every potential customer the perfect setting for their event in Berlin.”