Prevue asked Richard Keurajian, Vice President Sales & Marketing, Kingsmill Resort, his thoughts on Golf, Spa & Incentive Travel.
Q: How popular are cultural venues during incentive programs?
A: Here in America’s Historic Triangle (Williamsburg, Jamestown and Yorktown), our groups really enjoy the historic and cultural offerings available right in our backyard. This area creates a real retreat from the daily demands of business, and it gives incredible insights into a tumultuous time in American history. But there’s much more than history—and our guests love it all: amazing theme parks, winery tours, arts and entertainment. Planners really appreciate opportunities to combine meetings with activities that are close by and keep their bottom line balanced. It also helps that Williamsburg is just 150 miles south of Washington, DC, midway between Richmond and Virginia Beach—an easy drive or short flight from everywhere on the East Coast.
Q: How are golf programs evolving in 2013?
A: Kingsmill has always been popular with groups wanting to combine meetings with world-class golf. (We have three championship courses in a stunning riverside setting, and we’re known for hosting the LPGA Kingsmill Championship annually.) With golf a big part of our resort, we’re naturally pleased to see more demand for outings as part of incentive programs and to see a growing trend of including golf rounds with other meetings too. We realize, as planners do, that golf adds real benefits. There’s nothing like being out on the course to focus your thoughts and connect with your colleagues. It’s the ideal way to balance the boardroom agenda or intensity of a training session—so we’re glad to see golf making a comeback in group business.
Q: How do you deliver solid ROI to clients/stakeholders?
A: At Kingsmill Resort, we bring together all the elements for success so planners and attendees are powerfully supported in achieving goals—that’s what ROI is all about. They’re able to get down to business in a focused setting where everything—IACC-certified facilities, welcoming accommodations, abundant recreation and stellar service—works together harmoniously. We deliver value and opportunity from the moment they check in to the time they leave us with that sense of accomplishment for a meeting well run and a job well done.