3 Marketing & Technology Trends for 2017
Guests can now test out VR content using Vive Zone, which offers gaming, entertainment and interactions.
5 Key Findings from CWT’s 2017 Meetings & Events Forecast
As virtual attendance at meetings popularizes, virtual-event technology will become more advanced.
meetL.A. Launches Virtual Travel Experience for Meeting Planners
Planners considering Los Angeles can now experience 360-degree views of more than 50 venues and locations via meetL.A.'s new virtual travel platform.
ibtm world to Honor Top Tech Innovators
Submissions for the ibtm world Technology and Innovation Watch Award are judged on innovation, completeness of concept and the value of the product to the meetings industry.
Hotel Zephyr Uses ALICE Platform to Improve Service
ALICE essentially handles back-of-house communication in one platform, making the property’s guest services more efficient
Skype for Business to Broadcast in 40 Languages
Piggybacking its launch of Skype Translator last year, Microsoft will start to roll out its live captioning feature for meeting broadcasts in 40 languages.
Aloft Launches First-Ever Voice-Activated Hotel Room
Aloft Hotels' voice-activated hotel rooms will feature a personalized welcome screen that prompts attendees to use their own voice to make decisions for everything from the room’s temperature to preset lighting options.
5 Must-Have Apps for the International Meeting Planner
These five must-have apps can make the international meeting planner's job that much easier.
New App Uses Hotel Snaps to Fight Human Trafficking
Meeting attendees can fight human trafficking by uploading hotel room photos to a new app called TraffickCam which helps investigators gather information.
4 Ways Big Data Can Drive Your Events
Meeting planners can give attendees access to specific information, prizes and downloadable materials to help draw them into a specific trade-show booth or presentation located just a few feet away.
4 Tips for Boosting App Adoption
Educate not just attendees, but also speakers, exhibitors and sponsors who have a lot to gain from using the app.
3 Ways to Use Snapchat for Event Marketing
By using Snapchat’s “Story” feature, you can update followers with a series of videos and images on the progress of the preparation for your event as well as ads that build excitement about the event.
UT Austin’s Hotel Conference Center Enhances Guest-Room Technology
In-room iPads feature newspaper, alarm clock and weather app functions as well as details about the hotel and surrounding area.
Meet Connie: Hilton’s Robot Concierge
"Watson helps Connie understand and respond naturally to the needs and interests of Hilton's guests—which is an experience that's particularly powerful in a hospitality setting, where it can lead to deeper guest engagement."
