The London: Rising Star on the Hollywood Meetings Scene

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meeting and event planning The London
A rooftop event at The London in West Hollywood, California

When it’s time for a classic Hollywood premiere, Stefanie Fernandez chooses The London in West Hollywood, California. But it’s not just the style of the chic, all-suite luxury hotel that keeps Fernandez booking events there.

 “It’s the service,” says Fernandez, manager of events and talent relations for NBC Universal-Telemundo in Miami. “They are far above and beyond anything I’ve ever experienced.” It’s the primary venue she books for her Los Angeles events, she says.

Located about 30 minutes from Los Angeles International Airport and within a five-mile radius of some of L.A.’s most famous landmarks—Rodeo Drive, Sunset Strip and the Hollywood Walk of Fame among them—The London offers what it calls “iconic glamour and stylish allure.” Its 226 suites include specialty suites such as the two-bedroom (and three-terrace) Gate Suites on the top floor of the nine-story building. Just above that is a rooftop bar and swimming pool. The hotel’s interior design is by David Collins Studio.

The London has a total 23,520 sf of meeting area, with four main spaces: the rooftop deck with swimming pool; the Hampton Court terrace and garden; and the Kensington Ballroom. The hotel also boasts the Gordon Ramsay Private Dining Room, named for the celebrity chef whose cuisine is showcased at several dining spots, including an eponymous fine-dining restaurant helmed by executive chef Anthony Keene.

The restaurant has several private dining rooms, and Keane and his team can create exclusive banquet menus for groups. The hotel also offers the casual, bistro-style Boxwood Café for breakfast, lunch, afternoon tea and a weekend garden tea party. Groups can gather at The London Bar, at the center of the two restaurants; or at Brit Bar Lounge on the rooftop, serving cocktails and other libations with an English twist (try The Leaper, made with Nolets gin; a Jaguar Britini, using Ketel One vodka; an artisan cider; or a bottle of Newcastle brown ale).

Typical group events have included product launches, press tours, incentive dinners for top executives and red carpet galas.

Fernandez has used The London for a premiere party for a new telenovela and for four press junkets promoting other programming on the Spanish-language network. For the premiere, she says, The London staff helped her design the décor like a wedding scene from the show. “We set up the ballroom to look like a wedding.” She used the foyer for a cocktail reception.

The London works well for media events, including red carpet parties, because it can accommodate TV equipment. Its all-suite setup makes it easier to arrange events that need plenty of room, and it offers the style and comfort that she wants.

“It’s important to treat our talent and press like VIPs. We ask them to take time out of their day to come to our events, when they could just pick up the phone and call us.”

But it really comes down to service, from the event team to the valets. “I’ve never had anyone wait more than five minutes
for their car,” she says.

“They’re just a great venue.”

5 Hollywood Happenings 

Art and Culture: The Getty, the Los Angeles County Museum of Art, MOCA (Museum of Contemporary Art).
Dining: Scratch on La Cienega Boulevard; American dim sum at The Church Key on Sunset Boulevard.
Entertainment: Wallis Annenburg Center for the Performing Arts, House of Blues, Hollywood Improv.
Shopping: Designer duds on Rodeo Drive and Melrose Avenue; hip boutiques on Third Street.
Sightseeing: Back-lot tours at Paramount, Warner Bros., Sony and Universal Studios; Los Angeles Zoo, Grauman’s Chinese Theater, Hollywood Walk of Fame.

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