Transforming Meetings at Prevue’s Palm Beach Summit

By
Barbara Scofidio
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Visionary Summit, meetings
Lively roundtable discussions on how to shake up meetings

PGA National Resort & Spa rolled out the red carpet for 30 senior meeting planners last week at Prevue’s Palm Beach Summit, entitled “Transforming Meetings.” At every turn, attendees had a chance to rethink their events, and learned countless techniques for doing so.

Visionary Summit, meetings
Zumba in the meeting room

The opening session by Sharon Fisher challenged roundtable groups to shatter their assumptions about various elements of their meetings and a later session by Fisher had them re-designing their events to incorporate every age group. An app designed for the event by Jeannie Power of Power Event Group illustrated how to use polling, social media and even a custom-designed scavenger hunt to engage the group. Other sessions included a talk by Eric Rozenberg about aligning events with the goals of the C Suite and a presentation of ways to integrate the the hotel’s fitness experts—including a dynamite Zumba instructor—was orchestrated by Hallie Sculler. Even the F&B echoed the theme, with opportunities for attendees to design their own grilled cheese sandwiches, make their own smoothies and shake their own salads.

Visionary Summit, meetings
Make your own smoothie station

The opening reception had a Middle Eastern theme, with charming decor, floor pillows and a cabana where Sharon Fisher held a “Pillow Talk” session, a safe space for people to talk about their personal and professional challenges. All attendees received a beautiful pair of pajamas from the Punjammies PJ Bar, which benefits victims of human trafficking, and a gift box of wellness items from Happy Being.Life. The second evening, the group traveled to the soon-to-open Brightline Terminal in Palm Beach for an exclusive cocktail reception, followed by dinner at Seasons 52 in Palm Beach Gardens. On Saturday, the group had the chance to get a private tour and enjoy lunch aboard the largest cruise ship in the world, Royal Caribbean’s Harmony of the Seas as it was docked in Port Everglades.

Visionary Summit, meetings
Punjammies PJ Bar

Many thanks to the PGA National Resort & Spa, as well as the Summit’s sponsors: Caesars Entertainment, Grand Lucayan Bahamas, Ocean Reef Club and Royal Caribbean International and partners: Florida Meeting Services, Happy Being.Life, Power Event Group and Wet Paint Group/Punjammies.

Prevue’s next event, the Experiential Meeting Design Summit, will be held in Los Angeles November 17 to 20 and include a red carpet experience at the American Music Awards. Apply now, space is limited.

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Barbara Scofidio
Barbara Scofidio is Editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In her 30 years in the industry, she has become known for her passion around greening meetings, growing awareness of human trafficking and promoting CSR activities as part of business events. She is currently a member of SITE's Women IN Leadership committee and the media liaison for FICP's Education Committee. She was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of SITE for 30 years, chairing its Crystal Awards committee and acting as a judge. Before joining Prevue in 2014, she served as Editor of Corporate Meetings & Incentives (MeetingsNet) for more than 20 years. She has a BA in Literature/Rhetoric from Binghamton University. Barbara is based outside Boston, in Groton, Mass.

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