Margaritaville Atlantic City
On May 24 in time for Memorial Day Weekend, a taste of the tropics officially moved onto the Atlantic City boardwalk with the opening of Jimmy Buffett’s Margaritaville Atlantic City at Resorts Casino Hotel. The new addition features the Margaritaville Restaurant and LandShark Bar & Grill, as well as a Margaritaville-themed casino (with 12 table games and 160 slot machines), Five O’Clock Somewhere Bar, a retail shop and the world’s first Margaritaville coffee shop.
True to the Margaritaville brand, the restaurant is inspired by the lyrics and lifestyle of singer Jimmy Buffett, making guests feel as if they’ve been transported to an island destination, complete with a tiki bar and sure-to-entice giant blender decoration at the entrance. The main level of the restaurant is designed to look like a marina with a navigational chart on the ceiling and a suspended replica of Buffett’s plane, “Hemisphere Dancer.” The floor-to-ceiling windows offer views of the ocean and can be opened to let in the breeze and Atlantic City excitement. The 14,000-sf property seats 360 guests.
“Any visit to Margaritaville is an opportunity for a group to step out of their daily routine and into an island adventure, even if only for the evening,” says Debbie Gutjahr, sales manager for Margaritaville Atlantic City.
Groups can expect the same Buffett-inspired enthusiasm with a whole slew of interactive entertainment similar to other Margaritaville locations. Nightly live music is a given. But for planners looking to incorporate some teambuilding, they can enroll their attendees in Margaritaville University where “students” get an introductory course into margarita making. The restaurant also offers a create-your-own nacho bar to give guests a chance to make their own appetizers. Other entertainment includes stilt walkers and balloon artists.
LandShark Bar & Grill showcases the city’s surfer history artifacts dedicated to the tradition. Plus, it is the only year-round, full-service bar and restaurant on the sand side of the boardwalk. Located at the site of the Old Steeplechase Pier, the 8,000-sf restaurant can seat 438 guests and has flexibility for groups with its retractable walls that provide views of the ocean, as well as beach access.
Both restaurants are serving up creative beach fare. Margaritaville offers its signature Cheeseburger in Paradise, as well as coconut shrimp and key lime pie, while LandShark Bar & Grill has fresh boiled shrimp and fish tacos. Planners can select items to fit the needs of their group, whether they’re looking to count calories or let go for a night.
“When guests travel they expect options to splurge or eat healthfully depending on their mood,” Gutjahr says. “Our coastal-inspired menu lets guests break the rules, have fun and indulge as much or as little as they please.”