Hard Rock Cafe Atlanta: ‘Love All, Serve All’

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Hard Rock Cafe Atlanta

If you built a museum honoring Southern Rock music, scented the air with comfort foods like charred cheeseburgers, seasoned fries and baked beans, and then staffed it with folks steeped in Southern hospitality charm, it would look a lot like Hard Rock Cafe Atlanta. The gold banner stretched across the bar’s main stage succinctly states the cafe’s philosophy: “Love All, Serve All.”

Groups who want to party like rock stars love the ambiance. Memorabilia crams walls and floors chronicling the storied history of the rock legends, especially those with roots south of the Mason-Dixon. BB King’s “Lucille” Gibson guitar and Elvis Presley’s restored motorcycle are among revered memorabilia adorning four venues. Favorites are The Velvet Underground room (250 max), exuding a happening vibe with dark woods and a wide stage. The Atlanta Rhythm Section Room (65 max) offers conversational quiet space.

Hard Rock Cafe Atlanta’s Southern hospitality was a distinct draw when a Microsoft/Bing group did a full buyout (1,200 pax). A testimonial from Microsoft reads:

“We needed to impress 1,000 people from over 30 countries, show them a good time while allowing them to network, and stay within a pretty tight budget. The restaurant showed incredible willingness to come up with out-of-the-box solutions to issues surrounding space, buffets, security at entry and entertainment. They actually unscrewed booths from the floor and removed all of the structures in the store to give us more space with one day’s notice.”

The brand’s iconic burgers and fries may be expected from group menus entitled Classic Rock, Legendary Rock, Alternative Rock or Heavy Metal. What may surprise planners are offerings like spinach & artichoke-stuffed mushrooms and chicken Marrakesh filled with pomegranate, walnuts, rice and cranberries. For some local flavor, try the pulled pork sandwiches with Hard Rock’s always delicious barbecue ribs and Southern slaw.

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