The new JW Marriott Austin has already contracted more than 512,000 room nights through 2021, with the first groups arriving the day the hotel opens on Feb. 13. The 1,012-room hotel will not only be the largest in Austin, but it is also the largest JW Marriott in the U.S. and second largest in the world. While its size is certainly attracting groups, its location and only-in-Austin vibe are highlights that will keep attendees coming back.
“The JW Marriott Austin has a uniquely local feel that is nuanced throughout the hotel,” says Jay Spurr, director of sales and marketing for the hotel. “There was a great deal of thought that went into décor, restaurant planning and more, which makes this hotel different from the other JW Marriott properties and uniquely Austin.”
Spurr notes that the lobby area includes some of his favorite details: the large columns built from Texas limestone and a ceiling with a typographical map of Austin. The Corner restaurant will also feature regional cuisine that incorporates fresh produce from local farms, as well as local craft beer on tap and Texas wines and spirits with an emphasis on tequila craft cocktails. The hotel’s other two restaurants will be Osteria Pronto, an Italian restaurant, and Burger Bar on Congress, a walk-up window reminiscent of the food trucks formerly located on the site.
“Austinites love their al fresco dining, so one of our restaurants will also have a large outdoor patio along Congress Avenue,” adds Spurr. “The restaurants also include private dining options that make for a great lunch or dinner party, cocktail hour or reception.”
The location of the hotel is certainly convenient for meetings. It is located in the middle of several entertainment districts, two blocks from the Austin Convention Center and two blocks from the Ann and Roy Butler Hike-and-Bike Trail at Lady Bird Lake. Spurr says Lady Bird Lake provides several opportunities for recreation, including running or walking the trail, kayaking and stand-up paddle boarding. There are also a variety of nearby museums such as the Blanton Museum of Art and Bob Bullock Texas State History Museum and an opportunity to tour the Texas State Capitol. Attendees that want to stay at the hotel can also enjoy the rooftop pool or 3,500-sf fitness center.
While size isn’t the only thing attracting groups to the hotel, its 112,012 sf of meeting space can host large-scale trade shows in combination with smaller events. For instance, the dedicated outdoor event space located on the fifth floor of the hotel features views of downtown and allows for an outdoor entertainment experience—available almost year round, considering Austin’s temperate weather.
“The size of the space is a major differentiator, but it’s also flexible event space, where groups can really customize their meeting experience,” says Spurr.
For teambuilding, the hotel has a preferred destination management company located onsite, which allows for easy access and assistance with coordinating a variety of onsite and offsite activities, says Spurr.