In this InFocus Q&A, Prevue had the opportunity to chat with Casimiro Ramirez, senior director of group sales at Fiesta Americana Grand Coral Beach Cancun Resort & Spa. We learned how planners could add value to meetings & incentives in both conventional and out-of-the-box ways.
Prevue: What types of destination experiences are trending for meetings & incentive travel programs 2014?
Ramirez: Cancun clients want to rediscover Mexico’s traditions and experience the excellent service consistent with an EP Luxury Resort. Mexico’s beaches, archeological sites, excellent diving and golf, world-class shopping and extraordinary air connectivity are always trending. We have partnered with the leading US AV Company in Mexico to produce spectacular events with the most advanced mapping technology available. This allows us to brand every event with our client company image.
What are three WOW group experiences that increase ROE?
A: Fiesta Americana Grand Coral Beach Resort & Spa, recipient of the 5 diamond award by AAA for 16 consecutive years since 1995, is the only luxury EP Resort that offers 602 suites, all ocean view and oceanfront, in Cancun. The adjacent beach pier allows transport for up to 800 guests to a exclusive beach club in Isla Mujeres, just 25 minutes away by ferry. The trip includes a tropical island scavenger hunt. Fiesta Americana Grand Coral Beach also has an award-winning GEM SPA, one of the largest in the Caribbean at over 40,000-sf, where we produce private spa-themed events for up to 300 guests. We are also proud of our tequila tastings, conducted by a professional “Tequilier” at La Joya Restaurant, which include food parings and Mexican epicurean dishes.
How can planners use food & beverage to increase value?
A: We can tailor our F&B programs for each client depending on the participants’ psychometrics, company goals and budgets. Attendees can dine at Le’ Basilic restaurant, one of few 5-diamond AAA establishments in Mexico. We also include Mexican gourmet dishes at our exclusive banquets and can teach participants how to prepare ancient and traditional Mexican and international recipes. We incorporate the highest standards in the industry via the best service at a great price.
What can planners do to add value to meetings & incentives?
A: Planners can add great value to meetings and incentives by selecting an EP luxury resort with a tailored meal plan that caters to each customer. Multi-year contracts with Fiesta Americana are very common and increase value by adding the flexibility of operating during shoulder seasons.