Socially Conscious Gift-Giving, Bono Style

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A new Revo sunglass amenity experience benefits a Bono- sponsored charity—the Brien Holden Vision Institute.
A new Revo sunglass amenity experience benefits a Bono-sponsored charity—the Brien Holden Vision Institute.

Today’s socially conscious groups appreciate the chance to give back as part of a meeting or event—or even through their amenities.

One such brand-new offering from the wet paint group features not only leading-edge sunglasses, but a Bono-sponsored charity—the Brien Holden Vision Institute. The Revo Experience donates $10 per pair sold to help eliminate preventable blindness around the world.

In a YouTube video announcing the initiative, Bono—who has glaucoma and would be blind without the treatments he has received—tells viewers how everyday life is blurry for 625 million people around the world who can’t afford or don’t have access to eye exams or treatment. “It doesn’t have to be that way,” he says. “Most vision problems are an easy fix.”

Along with Bono and Revo Sunglasses, wet paint group Founder Doug Chorpenning says he’s “committed to elevating the attendee experience and giving sight to over 5 million people by 2020.” For more details, visit the Revo Experience.

A leader in this area of corporate gifts and amenities that give back to communities and charities worldwide is Helping Hands Partners. It’s an umbrella organization for everything from Boise’s Ūsful Glassworks (which produces repurposed glassware from empty wine, liquor, beer and soda bottles handmade by people facing employment barriers) to the nonprofit Relevée jewelry collection, which gives 100 percent of its proceeds to Made By Survivors, a charity that helps women and girls get free from exploitation and slavery. Some gifts are made from recycled items, such as wallets constructed in Honduras from soda can tabs and pocketbooks made in Cambodia from fishing nets.

Helping Hands Partners calls its form of gifting “Green+”— an opportunity for companies to practice not only environmental sustainability but social sustainability, too. There’s even an online catalog with wholesale pricing for meetings and incentive planners. For more, visit the Helping Hands Partners portal.

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Barbara Scofidio
Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. Barbara is based outside Boston, in Groton, Mass.

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