Performance Improvement Incentives Adds CSR Offerings

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Three actors portrayed the veteran's story in front of a packed house.
Three actors portrayed the veteran’s story in front of a packed house.

“Keep the glamour, add the giving.” That’s the mantra of Theresa Martin, director of business development at Performance Improvement Incentives. She and owner Lori Martin have added CSR events to their menu of incentive services, including one they call “Tribute to Honor,” in which, through a combination of video and a theatrical performance, they tell the story of a wounded warrior.

Martin planned a recent evening event in New York City as part of an incentive program for a financial company, which chose the Military Warriors Support Foundation as a charity “because it was a good fit for their culture,” she says. This wounded warrior nonprofit not only offers free homes to vets, but also three years of financial planning services for their families so they can remain secure in those homes. In a single evening event, she says, a company can sometimes buy a person a home.

In the case of the New York gala, one attendee was so touched that he approached the vet afterward and offered to pay for his daughter’s college tuition. “The impact these types of giving back events have on attendees is immediate,” says Martin. “There was not a dry eye in the house.”

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Barbara Scofidio
Barbara Scofidio is editor of Prevue and heads up the Visionary Summits, our exclusive conference series targeting senior-level meeting and incentive planners. In 25 years of covering the industry, her articles have spanned topics ranging from social media to strategic meetings management. She is currently the media liaison for FICP's Education Committee and was the first member of the media ever to be invited to sit on a committee by GBTA, where she spent three years on the Groups and Meetings Committee. She has also been an active member of Site, chairing its Crystal Awards committee and acting as a judge. A familiar face at industry events, Barbara often leads panel discussions or speaks on topics close to her heart, such as green meetings or how the industry can help combat human trafficking. Barbara is based outside Boston, in Groton, Mass.

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