“Keep the glamour, add the giving.” That’s the mantra of Theresa Martin, director of business development at Performance Improvement Incentives. She and owner Lori Martin have added CSR events to their menu of incentive services, including one they call “Tribute to Honor,” in which, through a combination of video and a theatrical performance, they tell the story of a wounded warrior.
Martin planned a recent evening event in New York City as part of an incentive program for a financial company, which chose the Military Warriors Support Foundation as a charity “because it was a good fit for their culture,” she says. This wounded warrior nonprofit not only offers free homes to vets, but also three years of financial planning services for their families so they can remain secure in those homes. In a single evening event, she says, a company can sometimes buy a person a home.
In the case of the New York gala, one attendee was so touched that he approached the vet afterward and offered to pay for his daughter’s college tuition. “The impact these types of giving back events have on attendees is immediate,” says Martin. “There was not a dry eye in the house.”