Marriott Rewards members staying at the JW Marriott Austin during the South by Southwest Festival this month will get the chance to see exclusive musical performances by popular bands such as the Avett Brothers and Ryan Adams and The Shining.
Marriott Rewards, which is sponsoring the interactive music and film festival, teamed up again with Universal Music Group (UMG) to allow the record label to set up its official headquarters at the JW Marriott Austin during four days of the festival, beginning on March 15. Attendees who are Marriott Rewards Members will get exclusive access to intimate #WithTheBand moments at the hotel. This will include all of UMG’s festival activities including more than 20 artist showcases with not only the Avett Brothers and Ryan Adams and The Shining, but also The Strumbellas, Grace Mitchell, Snarky Puppy and DNCE, to name a few.
Even better, Marriott Rewards members won’t need South by Southwest festival passes to attend the hotel concerts. Plus, attendees will be able to enjoy morning yoga sessions, featuring a curated playlist by JMR.
The Marriott International and UMG partnership was first announced last summer, in an effort to engage travelers and music fans at select Marriott properties. The partnership kicked off on June 30, 2015 at the St. Pancras Renaissance London Hotel with a live performance by Ellie Goulding, which was the beginning of a series of on-property performances on five different continents. Other artists that performed as part of the series include Nick Jonas, Juanes, Shawn Mendes and American Authors.